This is the conditioner half of the Ultra Hydrating pair, built to follow the shampoo with a deeper dose of moisture and a layer of protection against color fade.

Who this is for

Color-treated hair, and hair that gets a lot of sun or heat styling, since the formula is built to guard against the fading and dullness that comes from that kind of exposure. The natural oils and plant-based proteins are meant to work into the hair shaft rather than just sit on the surface.

Who should skip it

Fine hair that is not actually dry may find this heavier than it needs on a daily basis. That hair does better using it once or twice a week as a deeper treatment instead of every wash. Anyone who colors rarely and has healthy, low-maintenance hair does not need this level of conditioning day to day.

How a stylist uses it

Apply generously to hair that is already clean and still moist, not soaking wet. Let it sit the two to three minutes the directions call for. This is not a rinse-right-away step, the sit time is doing the work, so rinse well afterward so nothing is left behind to weigh the hair down.

How it compares

Against Everydayness Conditioner, Ultra Hydrating is the richer, more targeted option for hair that has real color or chemical exposure to protect against. Against skipping a conditioner step entirely on color-treated hair, this is the cheaper insurance, since color that fades early just means an earlier trip back to the chair for a redo.

What to expect

Softer, more manageable hair right away, with color that should hold its depth longer with consistent use. The tradeoff is the wait. It is not a rinse-and-go product, and cutting the sit time short defeats the point of using it.

Size and value

Pricing runs the same $5.85 to $78.00 range as the shampoo, so buying matching sizes of each keeps the math simple whether it is going on a backbar or home retail shelf.