This is the Step 2 solution in the Pure Brazilian smoothing system, the bottle that does the actual smoothing work partway through the service. It is built for licensed stylists running a keratin or smoothing treatment on a client, not for home use on its own.
Who this is for
Stylists who already offer, or want to add, a professional smoothing service for clients with frizzy, unruly, or hard to manage hair. The formula is built around keratin, amino acids, and acai with added vitamins and nutrients, aimed at hair that fights humidity and takes forever to dry straight.
It also works for salons weighing whether to bring the Pure Brazilian system onto their service menu.
Who should skip it
Clients looking to buy this bottle for a DIY treatment at home should skip it. This is Step 2 of a multi-step professional service, applied by a trained stylist in sequence with the rest of the protocol, not a stand-alone retail product you use on its own in the shower.
Anyone expecting a permanent fix for frizz should also pass. It helps hair dry faster and feel smoother and softer through the service, but no smoothing treatment holds forever, and results depend on the client's hair and the aftercare they actually follow.
How a stylist uses it
This is Step 2 in the sequence, used after whatever prep step your protocol calls for and before the finishing step. Follow the timing and application your Pure Brazilian training specifies rather than guessing, since a solution built around keratin and amino acids is sensitive to how long it sits and how it is sealed into the hair.
Because this is a backbar product bought in professional quantities, track how many services you are getting per bottle so you can price the service correctly instead of eating the cost.
How it compares
Against an at-home box keratin or frizz treatment: a boxed treatment is one step, done by the client, with no way to adjust for their specific hair. This is one step in a professional multi-step system, applied by a trained stylist who can adjust technique to the hair in the chair. That is the actual difference, not just the price tag.
Against skipping the smoothing service altogether: a good anti-frizz serum or smoothing shampoo and conditioner routine can manage frizz day to day. A professional smoothing service, and this Solution as part of it, is for clients who want a real change in dry time and manageability, not just a better finish on wash day.
What to expect
Smoother, softer hair that dries faster, in line with what the ingredients are built to do. Clients with the most frizz-prone, humidity-reactive hair tend to notice the biggest difference.
The tradeoff is that this only works as one piece of the full protocol. Skip a step, rush the timing, or skip aftercare, and the result will not match what the full service is capable of. That is true of any professional smoothing system, not just this one.
Size and value note
This one is priced from $299.98 to $680.00 across the sizes carried, reflecting professional backbar quantities rather than single-client take-home bottles. A salon doing this service regularly gets more value out of the higher end of that range. A stylist just adding it to the menu may want to start smaller and scale up once the service has a following.
