Bring salon-grade drying power home with this flagship Italian-engineered dryer and its advanced, high-wattage motor for exceptional airflow, speed and control. A next-generation ionic system produces a rich concentration of negative ions for faster drying, reduced frizz and mirror-like shine, while the ceramic heating element spreads heat gently and evenly to help protect your hair. Thoughtfully designed with an ergonomic, lightweight body, whisper-quiet operation, two speeds, four temperature settings, an instant cold-shot button and two concentrator nozzles, it makes every blow-dry easier and more comfortable.
