Battle of the Brands: Haircare Showdowns from DeLand, FL to Fairfield, NJ

by sofia montella

At The Warehouse Salon, we’re all about bringing the heat—and not just with our styling tools. Welcome to our newest blog series: Battle of the Brands, where we put the industry’s top haircare brands head-to-head to find out who’s really worth a spot in your routine.

Whether you're deep conditioning in DeLand, Florida, or blow-drying in Fairfield, New Jersey, this series is your insider guide to the products that actually deliver.

Why We’re Starting This Series

Let’s be honest—shopping for hair products can feel like a full-time job. Between viral trends, bold claims, and endless choices, it’s hard to know what’s actually worth it. So we’re doing what we do best: cutting through the noise and giving it to you straight.

As one of the go-to salons in both Central Florida and North Jersey, we’ve seen it all. This series will break down the best of the best (and the not-so-great) so you can make confident, informed choices whether you’re a stylist or a die-hard haircare junkie.

Who This Series is For

  • Stylists in DeLand, FL looking to upgrade their backbar

  • Hair professionals in Fairfield, NJ who want real results for real clients

  • Beauty lovers who are tired of the hype and want the truth from salon experts

We’re talking real reviews, honest breakdowns, and product showdowns based on actual salon experience—not just pretty packaging or viral fame.

What to Expect

Each blog post will feature two brands or products going head-to-head in a specific category. Think:

  • Bond builders (like Olaplex vs. K18)

  • Purple shampoos for blondes

  • Leave-ins that claim to do it all

  • Dry shampoos that either save your style—or ruin your scalp

We’ll judge them based on:

  • How they perform in a salon setting

  • Feedback from our stylists in DeLand and Fairfield

  • Ingredients that matter (and the ones that don’t)

  • Price versus payoff

  • Overall vibes—because yes, the scent and packaging are part of the experience

What’s Coming Next

We’re also bringing in our team of stylists to weigh in through blog features and Instagram Lives. You’ll get behind-the-chair opinions, favorite formulas, and a chance to hear directly from pros in both our Florida and New Jersey salons.

This series is about more than comparing products. It’s about building a community of educated, empowered beauty lovers and professionals who want the best—and know how to spot it.

The first official Battle of the Brands drops next week. Be sure to follow us, bookmark the blog, and get ready for the ultimate showdown in professional haircare.

You can shop all featured brands in-store or online at The Warehouse Salon.

Serving real reviews from the blowout capital of Central Florida to the balayage queens of North Jersey.

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Sofia Montella

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